The OOH Medium in India is well acquainted with the importance of the festive season. Even though this is true for the entire world,Florida,custom bobblehead, the sheer number of such occasions that occur in India puts the Indian scenario in a completely different league. Since,., these are essentially times when the audiences are out of their homes,personalized bobble heads, travelling, shopping,personalized bobble heads, and holidaying, they hold a lot of promise for Outdoor Advertising India. Consumers in an upbeat mood and out to buy new wares are always happy news for the brands. This article focuses on the ways in which the brands can make use of the OOH Medium to maximize their sales during such times in India.
Start at the Airports
This is to target the crowd coming in during the festive season. During this time,customized bobbleheads, the international travelers mostly comprise of holiday makers while the domestic travelers are comprised of professionals returning home for the festivals. Both these segments are high on the feel good factor and are more prone to buying than the others. It would be a good idea to create an impression of your brand right at the gateway of the city itself. Due to the better brand recall of Airport Advertising, they will be left thinking of your brand during the rest of the festive season. “Catch them early” should be the motto of the brands during the festive season.
Daily Dose at the Delhi Metro Stations
If your brand operates in Delhi, then you have the additional benefits of DMRC Advertising. You will be surprised to note that preparations for festivals start many weeks before they actually commence. Since this is the time when the gifts for friends and relatives, new purchases for self,customize bobblehead, family and the household are being planned,High Point Tours Vacations, it would be a good idea to increase your brand’s visibility during this time. The Delhi Metro Stations offer a unique opportunity of creating an impact to the daily office goers. Even if you put up your brand just at one of the metro stations that is on the route of a commuter’s office,custom bobblehead, there are at least 2 occasions when your brand makes a statement to him every day. If this is done a few weeks before the festival season, i.e. during a time when he is thinking about the things he needs to buy, it can go a long way in motivating him towards your brand. Of course the impact increases with the number of stations and displays that you chose to put up for your brand.
The Final Stage: Mall Activations
With the above 2 steps,custom bobbleheads, you are now all set to reap in the benefits of the festive season in India. In order to ensure that the brand impression,personalized bobblehead,Shredding Harlow - What To Look For, that Airport Advertising and Delhi Metro Advertising have created,customized bobbleheads,Buying The Right Tennis Shoes, does not go to waste,personalized bobbleheads, there’s one final round of promotions that your brand demands. Once the festive season begins and your target consumers are out to buy,personalized bobblehead, go for Mall Activations across India. Positioning your brand at the points of sale hits the final nail and it is ensured that you meet the consumer right where he goes to buy. The Mall culture has caught up the fancy of the Indian consumers at an unprecedented speed. The Top OOH Advertising Agencies Indiareport that a brand’s presence at the malls during the festive season has always worked wonders for its sales curve.Festivals in India have always involved increase in buying. It is a wonder that some brands cry of lower sales than expected during such times. Following the above three steps can ensure that your brand does not lose out on the amazing opportunities that the Indian markets open up to during the festivals.
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