The Right Hand Ring has been marketed to professional women with disposable incomes as symbols of independence and power. The designs are purposefully different from traditional engagement rings using smaller stones instead of one large single stone.
The ad campaigns suggest that women no longer have to wait for a significant other to buy them a diamond ring – whether they are married, single, or divorced they can buy one themselves.
I admit it – I’m a big fat sappy sucker for those DeBeers commercials. You know the one where the husband and wife are in a crowded piazza in Italy. The wife sees her parents in the crowd and then her husband gives her an anniversary ring. The voiceover says “Tell her, ‘I forever do.‘”
Yes I want an anniversary ring and if I weren’t already married, sure I’d buy myself a right hand ring too. Those folks at DeBeers – marketing geniuses I tell ya. They create markets for diamonds we didn’t even know we “needed.”
Celebs show off their right hand rings.
(image source: 0755zb)
customize bobblehead
customized bobbleheads
personalized bobbleheads
custom bobbleheads
personalized bobble heads
custom bobblehead
personalized bobbleheads
customize bobblehead
custom bobbleheads
personalized bobble heads
personalized bobblehead
custom bobblehead
No comments:
Post a Comment